What if someone suggested to you, that the Art of Building to Events was one of the most essential skills to master, in order to succeed in Network Marketing ? What if you could take that one step further and knew, without a shadow of doubt, that every hugely successful F/T Leader used Events to build their business? Well ~ the fact is, Events, of all types, sizes and shapes are an essential foundation of all of our business building efforts. Allow me, if you will, to paint a brief picture of some of the most common Events we all promote and/or lead on a consistent basis.

 #1. “Connecting Experience” (Quality Peeps, Strong Posture & Qualify)

#2. “Invitation to Look and/or Tasting/Sampling” (Share Story with Passion, Address Taste Concern up Front & Set Appt for Duplicatible Presentation)

#3. “Presenting” (Based on Their Need/Goals, Professional & Immediate Follow-up)

#4. “Enrolling/Follow-up” (Assume they’re Ready, Non Attachment)

#5. “Conference Call(s)” (Paint a Bigger Picture)

#6. “3-Way Calls” (Introduce them to Community of Support)

#7. “Education/Belief Building” (Leverage our Time, Immerse Them in New Environment & Armor Them)

#8. “In-Home and/or Regional Events” (Leverage the Power of Real/Local Stories, Be a Team Player & Support the Events ~ Step Up & Show Up!)

#9. “Your Company Training Events” (Educate, Build Belief in Company/Industry & Become Part of Larger Community)

#10. Annual Convention (Most Powerful Event of the Year ~ Non-negotiable)

 Summary: Each event Leads to the next, which leads to the Next, each Event further solidifying and building a rock-solid Business Partner for Life! And remember, when we “Commit”, we give our Leaders permission to “Commit” as well! BE the LEADER that Others are Looking For, become MASTERFUL at Building to Events ~ and watch your Dreams Become Reality!!

If there’s one thing that we have learned through the years in this incredible industry, is that true success in Network Marketing comes from co-creating a large, passionate & loyal Organization of Leaders & Customers. And one of the key principles in developing a Team is Celebrating, Uplifting & Edifying those responsible for our success! So, with your permission, allow me to present some questions that will hopefully cause each of us to have a closer look at how we can Uplift others around us at a higher level.

 #1. When is the last time that we were on the phone, engaged in a passionate & excited Celebration with a member of our Team? If it hasn’t been in the past few days…why?

 #2. Let’s write down our last 1 to 3 new Consultants that ourselves or one of our key Team Leaders promoted….okay, have the names…. now we ask the key question, how many others did I notify and include in Celebrating their achievement?

 #3. Now let’s write down the 1 to 3 most powerful health results that have happened on our Team…okay….now we ask the same question, how many other Leaders did we have celebrate with them?

 #4. Here’s one that I am re-committed to…When was the last time that I selected an inspirational Card and then sat down for a few minutes to write out a brief, heart-felt thanks to an individual who is helping us co-create our Dream?

 #5. Lastly, let’s ask ourselves one of the most important questions of all: What is our next Goal, that will stretch us, that once we accomplish it, we can have our next personal Celebration? In case you’re wondering, isn’t this possibly a bit self-serving? My response would be, until we learn to easily and freely Celebrate our own accomplishments, how are we going to genuinely Celebrate & Uplift those around us? It’s all about building our “Edification” muscle…bit by bit, eh. And it all begins with that next call, that next heart-felt written message, and the next “Yahoo” Celebration about our next task that we committed to and then accomplished. By the way…isn’t that what Leadership is all about, “Leading By Example”!?

 Onward & Upward,  Robert  J